SMG to Manage and Market H-E-B Center at Cedar Park

Oct 20, 2016

FRISCO, Texas - SMG, the worldwide leader in venue management, has been selected by the Dallas Stars, the Texas Stars and the City of Cedar Park, Texas to provide management and marketing services for H-E-B Center at Cedar Park. The selection strengthens SMG's portfolio of arena clients in the State of Texas and the region, including NRG Park (Houston, Texas), Chesapeake Energy Arena (Oklahoma City, Okla.), BOK Center (Tulsa, Okla.), American Bank Center (Corpus Christi, Texas), Laredo Energy Arena (Laredo, Texas), INTRUST Bank Arena (Wichita, Kan.), and others. SMG's five-year contact with the H-E-B Center at Cedar Park, with extension opportunities, will commence immediately.

"We are thrilled to be working with the Dallas Stars, the Texas Stars and the City of Cedar Park," said Doug Thornton, SMG Executive Vice President of Stadiums and Arenas. "H-E-B Center at Cedar Park is a premier entertainment facility in the state of Texas, and we are dedicated to ensuring its success. We very much look forward to utilizing our experience and resources to help the Stars organization and the City of Cedar Park maximize the revenue potential from the local community and the surrounding region."

"SMG is the gold standard of successful venue management companies and we are delighted to be partnering with them," said Brad Alberts, Dallas Stars Executive Vice President and Chief Revenue Officer. "H-E-B Center at Cedar Park is a top-tier venue in an incredible market, and we look forward to seeing SMG maximize its potential in the Central Texas marketplace."

H-E-B Center at Cedar Park is the premier multi-use entertainment facility of Central Texas, hosting more than 130 events per year including sporting events, concerts, and family shows. The arena can accommodate up to 8,700 for concerts and special events and is home to the Texas Stars of the American Hockey League, the top development affiliate of the NHL's Dallas Stars. H-E-B Center at Cedar Park also serves as home court to the Austin Spurs, the NBA-D League affiliate of the NBA's San Antonio Spurs.

About SMG
Founded in 1977, SMG provides management services to 233 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston's NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. 

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The Texas Stars are the primary development affiliate of the NHL’s Dallas Stars, and are currently playing their eighth season at H-E-B Center at Cedar Park. Full season, 24-game, 12-game and six-game ticket packages for the 2016-17 campaign are on sale now.  For more information, call (512) GO-STARS (467-8277) or visit   

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